A link opportunity inventory shows where the greatest concentrations of opportunity exist, which enables link builders to create specific campaigns targeting these opportunity veins. ...

Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, [...] *** Read the full post by clicking on the headline above ***

Some relatively minor tweaks have had a major impact on clickthrough rates at Yahoo, and more are on the way.  Yahoo announced this afternoon that its "Trending Now" lists have been a major success, and adjustments to both them and Yahoo News are in the works. Let's cover the proven hit first.  On the Yahoo Search Blog, a post stated, "Click-through rates have more than doubled since we've improved and optimized our Trending Now lists using the content optimization technology that powers ...

Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of ...

Marshall Kirkpatrick at ReadWriteWeb reports that Sean Parker (of Napster and Facebook fame) announced from Techonomy that he's working with ChatRoulette. This is particularly interesting, as TechCrunch reported in June that Shawn Fanning (also of Napster fame) was advising Chatroulette. PatentlyApple looks at a new patent application from Apple for a "smart bike". They liken the concept to Apple's Nike + iPod system for runners "except for cyclists." Reuters reports on words from Yoko Ono this ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where Is Search Going? Surf Canyon’s Mark Cramer Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was probably precipitated [...] *** Read the full post by clicking on the headline above ***